The NFL is making strides towards offering its own media streaming platform.
The league announced that “NFL+” launched on Monday. Owners were briefed about it during league meetings in May, while NFL Chief Media and Business Officer Brian Roelp confirmed in a column for “Sports Illustrated” last week that it would be the start of the season.
Commissioner Roger Goodell said in a phone interview with The Associated Press that the direct-to-consumer offering gives the league the ability to understand what fans and non-fans want in terms of content and customize it for them.
“We think it’s a big step forward. It will evolve, build and get better as more and more content becomes available on this platform. The work we’ve done with either other offerings or research allows us to frame it.” It’s helped to do this in a way that we think will be very engaging and engage our fans.”
“NFL+” launched Thursday night as 15 games, which will be held exclusively on Amazon Prime Video. The “Sunday Ticket” package for out-of-market Sunday games currently expires at the end of this season. Amazon, Apple and Google have emerged as the frontrunners to pick up the rights to DirecTV since 1994.
“NFL+” will allow fans to watch out-of-market pre-season games on all devices; local and national regular-season and post-season games on mobile devices; Team and national radio feeds, NFL Network shows on-demand as well as the NFL Films collection. It can also include content created by teams. It can be accessed through the NFL app and website.
It is an upgrade to the “Game Pass” service that has been available to fans in the United States since 2015. The league began offering a package in which fans could watch replays of games online – appropriately called “game rewinds” – in 2009. It began to be liked by fans and analysts in 2012 when it added a coach film including two angles where all 22 players on the field could be seen.
The league has also offered out-of-market pre-season games in previous seasons through a separate package or “game pass”.
Key to the package are live regular-season and playoff games. The league regained the mobile rights after the contract with the mobile carriers expired at the end of last season.
“NFL+” will be available for $4.99/month or $39.99/year. A premium package – which includes full and condensed game replays as well as the Coach movie – is $9.99/month or $79.99/year. The “Game Pass” package was previously available for $100/year. “NFL+” will be part of fans who buy season tickets for their teams.
“We’ve had our foot in the water with ‘Game Pass,’ but this is our next step,” said NFL Media Executive Vice President Hans Schroeder. “We think this will be attractive to fans and reduce the price point for fans on a monthly basis. We have an eye on future content on the road. We are excited to see where it can go this year and beyond. Is. “
Goodell said recently the league expects to make a decision about a “Sunday Ticket” and possibly sell an equity stake in NFL media properties by the end of the year.